Bespoke Cloud Software for Dynamic Businesses
We build custom software solutions that evolve with your business needs.
Software built around your business
Every business has its own way of working. We create software that enhances what makes yours unique, rather than forcing you into someone else's workflow.
Custom web applications
Off-the-shelf software is built for everyone, which means it's perfect for no one. We design and build web applications around your specific processes, giving your team tools that actually fit how they work.
From internal dashboards that surface the information that matters, to customer-facing portals that streamline your service delivery—we create software that becomes a genuine competitive advantage.
Connect your tools
Most businesses run on a patchwork of different systems—accounting software here, CRM there, spreadsheets everywhere. We build the bridges that let your data flow where it needs to go.
No more double-entry. No more “let me check the other system.” Just connected tools that give you a single source of truth across your business.
Work smarter, not harder
Your team's time is too valuable for repetitive manual tasks. We identify the bottlenecks in your workflows and build automation that handles the routine, so your people can focus on what actually needs their expertise.
Automated reminders, intelligent task routing, scheduled reports, and workflow triggers—all designed around how your business operates.
Intelligent software, human expertise
Artificial intelligence is transforming how businesses operate—but the real value isn't in the AI itself. It's in knowing how to apply it. We bring years of technical expertise to every AI project, ensuring you get solutions that actually work for your business, not just impressive demos that fall apart in practice.
From intelligent assistants that understand your customers to bespoke agents built directly into your applications, we develop AI capabilities collaboratively—working alongside you to understand your needs, refine the approach, and create tools that genuinely move the needle.
How we work with you
We don't just build software—we build partnerships. Our process is designed to deeply understand your business before we write a single line of code.
Discovery
We start by learning your business. Not just what you want the software to do, but why you need it, how your team works today, and where the friction points are. This isn't a box-ticking exercise—it's the foundation everything else builds on.
Design
We design with you, not just for you. Through collaborative sessions and iterative feedback, we shape the solution together. You'll see how things are progressing at every stage—no big reveal surprises, just steady refinement until it's right.
Build
We use modern, proven technologies to create software that's fast, reliable, and maintainable for years to come. Regular check-ins keep you informed, and we're always available to answer questions or adjust course as we learn more.
Evolve
Software isn't finished when it launches—it's just getting started. As your business grows and changes, your software should too. We're here for the long term, continuously improving and adapting the tools you rely on.
Small team, big experience
Based in Colchester, Essex, we're a software consultancy that believes in direct relationships. You'll work with experienced developers who genuinely care about delivering solutions that work for your business.
Meet the team
The people behind the code
With over 20 years of experience building software for organisations of all sizes, Seb founded Web Objective in 2012 with a simple belief: that small businesses deserve the same quality of software that enterprises take for granted.
With a background in sales, Connor understands what clients truly need from their technology. He bridges the gap between business goals and technical solutions, translating complex requirements into software that solves real problems.
Building for businesses who need craftsmanship and care
From finance and government to media and telecommunications, we've spent 13 years building everything from internal platforms to public-facing websites—solving problems that off-the-shelf software can't touch.
As a trusted subcontractor, we've delivered for teams at BlackRock, BBC, Sony PlayStation, Red Bee Media, Ustwo, NEC Software Solutions UK, and Time Inc.
Let's talk about your project
Whether you've got a clear vision or just a nagging feeling that your current tools aren't cutting it, we'd love to hear from you. No hard sell, no obligation—just a conversation about your challenges and whether we might be the right fit to help.